Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

A New Car Break-In Technique

We live in a fast pace society and that includes technology development. Technology can be a great tool to make our lives much easier in many ways. However, with great technology comes great responsibility. It is easy for technology to consume your life. It is also easy to abuse and misuse the wonders of technology.

With this story, that is the case. Thieves caught on surveillance camera were recorded walking up to cars and yanking on the handles. Usually at this point you would see broken windows or pried open doors. In other words, there would usually be a lot of damage done. But, in this case the thieves seemed to use a compact device to electronically unlock the doors.

It is pretty easy to manipulate, according to tech experts, especially since most vehicles use a keyless method to unlock and lock their vehicles. It is easy to create something that manipulates the vehicle into thinking that the owner with the car remote is standing nearby, even when the are not.

This case took place in Sauk Village, IL, but it is not unheard of happening in other places. The victims losses included a jujitsu belt and some boxing gloves, estimated around $30. Fortunately, there was not anything extremely valuable to the victim in the vehicle. Again, the thieves left no evidence or damages besides the contents of the glove box being strewn across the passenger seat.

Although this new technique can be difficult to prevent, there are a few factors to keep in mind when trying to prevent theft. First, remember to avoid leaving anything valuable in your vehicle, especially when leaving it for the night. If you are running errands and must leave something in your vehicle, experts advise you leave it in the trunk or underneath a towel or blanket.

It also helps to install extra security systems and anti-theft devices in your car. It decrease your auto insurance cost and prevent the theft of any belongings. It also helps to add security systems around your home to expose criminals such as the surveillance footage did.

Another tip that may reduce the likelihood of a break in is parking your vehicle in a well-lit area. Most thieves will not target a vehicle that is in an area that has relatively bright lighting because it increases the likelihood of them getting caught.

It also helps to avoid parking in an otherwise empty area. This also makes your vehicle an easier target to thieves since less people will be around.

Remember, car break-ins are fairly common and now technology is making it even easier to unlock and get into vehicles. Always lock your vehicle when leaving it and again, never ever leave valuables such as money or electronics in your car.

How To Choose The Right Auto Repair Shop

When you decide to have a car today, you are considering so much more than you used to. The economy has made us all leery of spending where we don’t have to but in many places in the world, you need a car. This is an expense in several ways and they are; the car payment, the insurance as well and if you are making a payment each month then they require full-waiver which is collision etc. On top of that, you have the car repair. This is the one to factor in today because if you make a payment and the car breaks you still need to pay that car note least you lose the car. This is a headache but if you screen auto-repair shops before you have a repair you can feel out the situation and get better service and a better price. Most people don’t think of and don’t want to think of a car repair shop until it is too late and something goes wrong with the car but some good research at different times during the year is something worth doing.

Some tips to choosing the right auto repair shop and tire dealer

The next time you go for an oil change look at the place to see if they do anything else like tires or auto repair. If they do then check out the prices while you wait for the oil to be changed and the tire rotation to be done and get to talking to the mechanics and the staff because statistically people who are well-known at an establishment are more likely to get great deals and less likely to get ripped off.

Check for whom they are accredited by as well

Credentials go a long way and you should look to see who endorses them and who recommends them. The American Automobile Associations endorses and rates auto repair shops all over the U.S. and Canada. You may even ask them if their mechanics are certified and who certify them.

Private garages versus chains and dealerships

For auto repair, you have choices as to who you go to and there are differences you should take heed of. There are many people who insist on bringing their cars into the dealership to be repaired. This is fine when a new car is still under warranty but people continue to do so after the warranty is expired. This is a fools-game of sorts because it is the most expensive option. The second choice is a chain like an auto parts dealer. They are good for the parts but as far as the services are, concerned it can be cheap or it can be expensive depending on what the service is you are having done so be aware and shop around.